What could be more exciting for a designer than translating the heritage of a brand that ceased to exist, into the modern day era? This dream came true when Roland Stagl visited us in 2018 and shared his long-held ambition of reviving Austro Daimler. Our goal was to capture the pioneering and innovative spirit of the original Bergmeister, and integrate its iconic cues into a contemporary package. We aimed to create citations of the past, without falling into the „retro-trap“. This included the careful redesign of the logo and Brand DNA. While keeping the historic arrow, we stripped back the shape to its core, minimalistic and powerful, yet recognizable. A similar approach was taken for the vehicle itself. Raising roofline, long bonnet and shifted cabin layout for the interior are a hommage to the original Bergmeister.
UNCOMPROMISING CRAFTMANSHIP
Finest Italian leather and Californian walnut veneer, combined with
manually brushed and polished aluminium - We selected all materials with
the utmost care and processed them in manufactory quality, to reflect
the commitment to authenticity that is deeply rooted in the core values
of Austro Daimler.