Austro Daimler Bergmeister
Client
Austro Daimler
Year
2018 - 2019
Services
Design
UI/UX
CAS
Engineering
Manufacturing
Brand Strategy

Austro Daimler Bergmeister

REVIVING A FORGOTTEN BRAND

What could be more exciting for a designer than translating the heritage of a brand that ceased to exist, into the modern day era? This dream came true when Roland Stagl visited us in 2018 and shared his long-held ambition of reviving Austro Daimler. Our goal was to capture the pioneering and innovative spirit of the original Bergmeister, and integrate its iconic cues into a contemporary package. We aimed to create citations of the past, without falling into the „retro-trap“. This included the careful redesign of the logo and Brand DNA. While keeping the historic arrow, we stripped back the shape to its core, minimalistic and powerful, yet recognizable. A similar approach was taken for the vehicle itself. Raising roofline, long bonnet and shifted cabin layout for the interior are a hommage to the original Bergmeister.

UNCOMPROMISING CRAFTMANSHIP

Finest Italian leather and Californian walnut veneer, combined with manually brushed and polished aluminium - We selected all materials with the utmost care and processed them in manufactory quality, to reflect the commitment to authenticity that is deeply rooted in the core values of Austro Daimler.